See Also: Catching Up With 8th Wall: Release 16, IAB’s AR Board, Tetavi Integration, and Carolina Herrera WebAR Experienceīecause 8th Wall is based in WebAR, developers point out that multiple portal destinations can be linked together to create a “multiverse experience.” Zappar Once a portal has been opened, the user needs only to walk through it to enter a 360-degree virtual environment. These portals open up new virtual worlds for users to walk through or otherwise interact with. This summer, 8th Wall released their 17th major platform update, which expands world effects with a focus on AR portals. However, as we’ll see, in-store and on-site AR experiences often come out of promotion or retail considerations.
#How to use multiverse portals code
We’re talking about going to a specific place and having that location augmented by information and assets specific to that geographic location.īrand engagement experiences and LBEs aren’t always one-to-one, as most of the examples that this article looks at can be launched anywhere that an image target or QR code is located. Location-based experiences are the future. We’ll look at their advertising content and programs, but we’ll also talk about the other implications that these use cases have for AR technology in general. Here, we’ll look at some of the most exciting AR brands and brand engagements. And the rest of us? The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers.
Customers get fun and informative ways to interact with their favorite brands. Brands get a unique and dynamic way to interact with customers. Everybody wins in the world of XR brand engagement.